Welcome to the first part of my new blog course: A complete guide to social media. Today we will be kicking off with why social media is important for bloggers and take a quick look at what we will be focusing on in the next coming weeks.
Social media is important for bloggers. Although blogging is your main platform, social media is a way to promote yourself to new readers or promote posts to existing readers.
There are hundreds of social media networks out there and new ones popping up all the time. It would be impossible to be on every social media network, so it’s important to figure out what works for you. This depends on the type of content you share and the amount of time you have.
If your blog is business related and aimed at other professionals, then LinkedIn is the place to be. But if your blog is more lifestyle related, Instagram or Facebook might work better. If creativity, food and DIY is your jam – you need to be focusing on Pinterest.
Think of your target audience and find where they are hanging out. There’s where you need to be sharing your stuff. It’s a good idea to experiment with a few types of social media and then settle on the ones that you get the most engagement from and that you enjoy using the most.
Automation is key.
You can say yourself some time by automating some of your social media.
There are a few ways you can do this.
WordPress: Have new posts automatically post to your social media channels, such as Twitter, Facebook, Google+ and Tumblr.
Buffer: Schedule Tweets with Buffer where you can add Tweets to your queue and publish them at set times.
Hiplay: Owned by Buffer, Hiplay will continue to post Tweets in your content library without having to keep adding them to your queue again. This does come at a monthly fee, though.
Bloglovin: Have all your new posts automatically post to Twitter.
Automation should only be one part of your presence on social media. It’s off-putting to have a feed that is just promotional posts. Remember to post about others things, too. Engage with others and share other peoples content.
Each social media channel works differently and throughout this course, we’ll be discovering what works best for each channel and how to get the most out of them.
We will delve into the top four social media sites – Twitter, Instagram, Facebook and Pinterest. Then we will also look at some of the less popular sites and see how they might work for you.
We will discuss different tactics as well as learning how to stay away from those nasty follow/unfollow type tactics that leave you looking disingenuine. We’re looking at building a community of real people that will engage with your content on a regular basis.
Enjoy the ride!