Everyone needs to start somewhere, right? But there are a lot of people that take up blogging that go about it completely the wrong way. If you want a successful blog that gets you organic traffic and hopefully even paid opportunities, then following some basic tips on how to do this would be a great place to begin.
I have teamed up with Liberty Marketing to discuss some simple things that you can do when you start your blog, to ensure it is as successful as possible:
Blog for Yourself
Start by writing about topics that purely interest you. You shouldn’t expect to get thousands of organic page views on your first few blog posts anyway and doing this will help you find your passion and help you find topics that you really enjoy writing about.
By doing this, you will slowly start getting a loyal readership who will hopefully return to check up on your latest posts.
Make sure that you aren’t just writing to keep the search engines happy – they will know this, I promise you. Plus, keyword stuffing, which makes low quality content, will definitely get recognised and the search engines would not be happy about this.
Take Advantage of Social Media
Social media is essentially a free blog sharing tool – you share your post to a wider audience and they will hopefully click through to your content and read it.
While Instagram doesn’t let you share links directly, having a link to your blog post in your bio always proves effective and sharing content on Twitter using suitable tags will hopefully get your blogs seen by those that have interests in the specific topics that you’re writing about.
Understand Your Readers
With social media improving more and more, understanding who reads your blog has become a lot easier than a few years ago. The first social network platform to use polls as a source of gathering information from viewers was Facebook, and Instagram and Twitter copied shortly after.
Take advantage of these and ask your audience what they enjoy reading most. If you get a high response of your audience clicking that they love to read about travel, then produce more travel posts as you know this will have the highest engagement.
It is so important to build a relationship with your audience. If someone leaves a nice comment on your post, then make sure you respond to it and say thank you. The last thing that you want is your audience to stop following your content as you don’t interact with them.
The same goes with social media, if someone tweets you or comments on your latest Insta post, then respond. These relationships could really pay off in the future too, especially as they will be more likely to recommend your posts to friends, family and further.
Make sure that you consistently update your blog so that your audience don’t get bored. There isn’t much point in uploading a blog and then leaving it five months until your next one as you’ll quickly lose the interest of your potential audience.
The more you update your blog, obviously the more chance you have of gaining a wider audience so ensure that you commit to updating your blog once a week, on the same day.
This post has been written in collaboration with Liberty Marketing; Wales’ largest specialist digital marketing agency with expertise in SEO, PPC and content.