No matter whether you run a blog or you have an eCommerce store, the importance of mastering the art of SEO cannot be underestimated. However, search engine optimisation is much more complex than it once was. If you are guilty of making one of the mistakes mentioned below, it is time to make some changes to your SEO strategy.
Viewing SEO as ‘one thing’
SEO isn’t a separate part of your online presence. In fact, it should be incorporated into everything you do. It needs to be integrated into your website design, mobile optimisation, social media marketing, email marketing, your use of images, video creation, and much more.
Prioritising quantity over quality
Have you focused on the quantity of external links instead of the quality of them? If so, this could be where you are going wrong. It is better to include links to websites that are relevant and rank well, as opposed to incorporating as many links as you can find from any old website.
Ignoring the mobile experience
Google and other search engines do not merely rank your website based on the keywords and content used within it. It is a lot more complicated than this. The quality of your website also comes into play, especially with regards to the performance of your website on smaller devices, including smartphones and tablets. If your website is not mobile-friendly, your ranking is going to suffer. Failing to have a great mobile experience in place is a sign that your business is behind the times.
Working with SEO professionals that do not understand your business
There are lots of great SEO companies out there today. However, when working with any marketing business the key to success is choosing a firm that understands your company and your target consumer base. This website gives you a good example of this, enabling you to see the different niche services that are available.
Failing to track progress
One mistake a lot of business owners make is overlooking the importance of analytics. How are you supposed to make progress if you don’t know how your SEO efforts are going at present? There are a number of different tools you can use to determine if your strategies are working, enabling you to make the necessary changes to constantly improve your online presence.
So there you have it: some of the most common SEO mistakes people are guilty of making today. If you have noticed any of the errors that have been discussed because you are currently making them, there is no need to panic, but you do need to make changes sooner rather than later to your SEO strategy.