The first speaker was Kirsty Leanne, who gave a talk on how to pitch to brands to gain travel collaborations.
Kirsty gave a lot of great advice, some that I needed reminding of and some that were new. I wanted to talk a bit more in detail about what she spoke about.
More specifically, I found the most useful. So here goes.
Why should you pitch?
Pitching gets a bad rep from people. People can often mistake it for begging or pestering. But waiting around for opportunities doesn’t always get you the things you want – you have to go out and get it.
There are many reasons to pitch, even if the pitch doesn’t land you a collaboration, you can still benefit out of it in the long run:
- Builds confidence
- Puts you on the brands/PRs radar
- Gets you working with brands you love
- Gives you new content
- Helps you network
Tips for pitching:
- Create a spreadsheet so you can see who you have contacted in the past – this helps you avoid any embarrassment of messaging the same brand twice.
- Look for a brands Marketing or PR contact on their website, Twitter, LinkedIn or Google.
- Ensure you include in your pitch why you love the brand, what you can offer them and why they are a great fit for you.
- Always include your blog as a clickable link and social media info.
- Don’t over promise – be realistic what you can offer. Also be honest about any stats you share.
- Include a media kit.
- Send links to previous posts to give them an idea of what you can offer.
- Tell them what makes you unique.
- You can use GMass for this type of pitching campaign.