Photos really do make an impact. Think about shares on Facebook and Twitter – most of these have an image attached. Pinterest is a website that’s basically based on sharing someone’s punchy image.
So how can we use images and photos to improve our online presence?
Be the same. Everywhere.
You want your profile picture to be the same image across all your social media sites. This is because people will associate that image with you more than your name. It’s the first thing people see.
Got a follow on twitter that sees you on Instagram? They’re likely to follow, share and interact.
Whether you decide to pick the same colours, the same font or text, or even something in each photo or image – you want the image you are sharing to be something your audience recognise as you. I often get compliments on my title images – which is what I share across social media. People say they always know a post is mine when they see it.
I often get compliments on my title images – which is what I share across social media. People say they always know a post is mine when they see it.
Don’t be afraid of stock photos.
Stock photos can have a bit of a bad reputation. I always prefer to make my own images rather than rely on stock photos, but there are some really good ones out there that might be perfect for you.
So don’t be shy – if it’s a good fit, use it.
Text can make all the difference.
Adding text to an image can make a massive difference. Quotes, questions, call to action – it’s much better than having a plain text tweet and you’re bound to get more interactions.
Keep it short, simple and punchy.
Everyone loves a GIF! It’s now really simple to add them to your Tweets and can add a bit of humor.
Share photos with posts.
Don’t just share your blog post link all naked. Dress it up with adding images from your blog post to the tweet to get more interest.
Do you use images to improve your online presence?