You’re not just blogging for your own benefit; you also want other people to engage with and enjoy your posts. And if you’re blogging as a broader part of an online business, then you don’t just want people to visit your blog; you need them to if your venture is going to be successful. However, successful blogging doesn’t just happen. Below, we take a look at five reasons why your blog might not be receiving the level of attention that you’d like it to receive.
It’s Not That Interesting
Remember above, when we said that you’re not only blogging for your own benefit? Well, it’s true: if your blogs are only concerned with you, your company, or other things that are solely connected with your own interests, then it’s unlikely that people are going to spend too much on your website. To get people to your site – and encourage them to return – you need to be delivering content that is useful to them, not you. Try to create blogs that help solve a common problem people have, and you’ll be a service to your visitors.
People Can’t Find You
You could write the best, most informed, most useful blog post on the internet, but if no one can find you, then what will be the point? Just as important as your blog posts is your website’s SEO. If you’re not as well versed in this area as you should be, take a look at the buyers guide to SEO packages. After you’ve been bumped up the search engine results page, it’ll be much easier for those casual browsers to find you – and read all those stellar blog posts you’ve been writing!
One Month, One Post
Everyone says that blog posts should be quality over quantity, and that is true, but only to an extent. An inactive blog is worse than no blog at all. If you’re only submitting a new post every month or so, then you’re not giving people much of an incentive to return to your site. Also, remember that you don’t have to use your blog content only once: you should be reusing it. Turning the content of your blog post into videos, infographics, and more will make your blog more diverse. And crucially, you’ll be getting more value from the content you already have.
You’re Not Part of the Scene
You’re not an island, swimming out there on the sea of the internet all on your own. You exist within a broader community, and as such, you should be taking steps to ensure that engage with other bloggers. Write a guest post for another website, and you’ll have a whole new set of eyeballs reading your work – and they might just follow you back to your site.
Social Media Woes
Finally, remember that while your website should be your bread and butter, you need to leverage your social media channels in order to point people towards your site. Share your posts on Facebook, Twitter, et al, and they might just go viral!