A few months ago, my Domain Authority (DA) jumped from 35 to 41. I was shocked that my DA was so high!
Being 30 or over seems to be a common goal for bloggers, so every time DA was due to update, I was happy to stay the same.
I was sure it was a mistake when I saw it had somehow found itself in the 40s. I was pretty confident that after the next update, I’d be back in the 30’s. But the next update saw me increase to 42, then to 43. Then the last update, I checked my score to find it had gone up to 45!
A get a lot of questions asking how I do it. So here are some of the things I do on my blog that helped me to get to a DA over 40 and stay there.
Further reading: What’s Domain Authority?
How to increase domain authority.
Build links to other sites.
The more links there are to your site, the better. This is an indicator that you are influential, have high-quality content that people want to share and your content is relevant and up to date.
There are many ways to get links to your site.
The most organic way is to write content that people want to share. People often link my blog tip posts in their roundups, or write similar posts and link back to my original post as it’s inspired their post. So putting out content that is helpful to your audience is the best way to get people to link back to you.
You can also guest post on other people’s blog, although Google prefers you don’t use this a link building tool and have penalised people in the past for it. It’s still a fantastic way to get your name in front of more eyes! Bloggers often ask for guest posts in Facebook groups, generally when they are on holiday or know they are going to be busy.
Another way is to buy adverts on other blogs. Many bloggers offer advertising packages for a pretty low price. Some of these bloggers even do a monthly advertising spotlight, so even when your advert has expired your the link to your site will still remain on their blog.
Like link building, getting your content shared on social is a great way to get your site seen as having great content and being influential.
It also leads to your content being read by more people, increasing the number of shares and link banks.
The best way to get your content shared on social media is to be active and gain a following.
I have several guides already how to do this:
Essentially, the more active you are, the more people will read your promotional Tweets and share them. This increases if you engage with others and share their content, too.
Put internal links in your blog posts.
Internal linking is when you link back to your old blog posts within a new one. You do this to link your audience to something similar you’ve posted about before, or to link back to old posts to give more info of context.
Doing this is great for on page SEO which increases DA. So be sure to link to your old posts when relevant!
Increase your user friendliness of your site.
Again, I’ve already written a few topics on how to do this, such as:
Keeping your site user-friendly is a way to keep people coming back to your site, sharing content and helping to get your site viewed as high quality.
Age your domain.
My domain is 4 years old.
The older your domain is, the higher your DA is going to be. That’s why if you’re ever thinking about starting a second or third site, I always encourage people to buy the domain as soon as possible and set up a simple site until you’re ready to use it properly.
Regular, Quality Content.
I honestly think that biggest factor to my DA is that I update daily.
Not only do I update daily, but many of my posts are over 500 words, even over 1000 words.
Being consistent, updating regularly and sharing long articles are all indicators of a high-quality website.
Not only does regular updates help boost your site, but it means you’ll have more articles indexed, more internal links and a higher chance of external links.
Daily updates aren’t reasonable for everyone, but you can see a clear difference in this site which has a DA of 45 and is updated daily compared with my Fitness Blog which is updated 3 times a week and only has a DA of 27.
With 100’s of factors contributing to a good DA, I’m sure you can find more out there. But these are the things I focus on to keep my DA in the 40’s.
Do you have any tips to share?