The thing I hate most about product reviews is that doing them is BORING.
I feel boring writing about them. I feel bored reading about them. But I’ve noticed a few bloggers are able to hold my attention when writing reviews. And I’ve noticed they all have something in common.
I’ll admit, even though I’m aware of these tips I’m about to share with you, I’m not always the best at using them. That’s because I feel I have to be in the right frame of mind. I have to be in the zone.
I’m sure you know what I mean.
Some days writing seems hard work. You’re struggling to get the flow and it all feels a bit stale. But then sometimes magic happens.
You feel on top form. It’s easy. You’re cracking all the jokes and the post just seems to write itself.
I try and follow the following during reviews and I wanted to share it to see if there’s some food for thought for you lot.
I mentioned this in my post 5 reasons I don’t read your blog post last week, but titles are important. So I’m going to mention it again.
It’s tempting to just write something like ‘Benefit They’re Real Review’ in the title.
But that’s boring. You know why? Because there are already about a million reviews about that mascara and I’m pretty confident that yours is not going to be any different than the rest.
Also, I hate that mascara. Don’t use it.
I know it sounds cheesy, but go for the click bait type titles. Yes. I went there. I’m not even sorry.
I once titled a face cream review ‘You won’t believe what happened when I put this on my face!’. I thought it was hilarious. I hope my readers did, too.
You need to title it something that’s going to intrigue. Headlines should always either intrigue or offer a solution to a problem.
- Is this really the best mascara on the market?
- Why I hated They’re Real and I’ll never buy it again.
- This mascara changed my life!
You get my point.
Add a personal touch.
Adding your personal touch to a post is the best way to get people coming back to you. It makes you relatable and we all love being able to relate. It gets your readers to know you and form a relationship with you.
It makes you more likable.
A way I like to do this is to tell a story or an experience relating to a product.
It could be a funny story that happened when you bought it, it could be an experience you’ve had in the past that you can relate to it somehow.
It could be how when you were younger and you didn’t understand how to use that product so did something stupid or embarrassing.
Don’t go into too much detail.
When I read a product review, here are the things I like to know:
- Is it cruelty-free?
- How much is it?
- What does it promise to do?
- Does it work?
It can be tempting to go into a long winded story about how the brand started with the CEO working all hours, being underpaid and then finally making this eco-friendly-vegan-green-all-natural-chemical-free-fair-trade-biodegradable product that saves the lives of 10 kittens every time you buy it.
Because most stories like that are the same.
I sound harsh. I know, but some of you agree with me. I can see it in your eyes.
A sentence or two will do. Anything more and you’re bored.
Although it sometimes is useful to go into detail about the products ingredients, don’t go overboard and keep it simple. Scientific words and plans I’ve never heard of before confuse me and have me scrolling down.
Use the right images.
If it’s a makeup product. PLEASE show me a photo with the product on your face. It’s easy to say a lipstick is lovely but when I can’t see it, I can’t believe it.
I know this isn’t easy for everyone to do as you might feel self-conscious. Don’t worry if you’re worried about dry skin or pores. We’re well aware that we are just bloggers. Regular people. Not air-brushed models you see on makeup adverts. Let us see how it really looks. Come on!
I also find taking the photo with a phone rather than a DSLR makes all those small details and lines, that you don’t want others to see invisible, which is okay for products that don’t focus on improving the skin!
So that’s it for my tips on how to make your reviews stand out. Hope this helps!