At the time of writing this article, I have 1018 blog posts published on this site.
WHAT? 1018? Now that’s a lot of writing, taking photos, editing, proof reading and promoting.
During my blog journey, my site has evolved in many ways. I’ve changed my writing style, how I lay my content out, the font colour, the colour scheme many times.
I have posts that I thought would do well and get a lot of shares, but they just didn’t get the attention I thought they deserved.
There’s also the flip side, posts that I thought were pretty average ended up doing really well.
Some of those posts still do well today. Some of them posts, I’ve forgotten about and they’re hidden deep in my archives.
But sometimes, rather than writing a brand new post, it’s much quicker and easier to edit your old content so when people visit that page, it’s consistent with the rest of your site. Or maybe it’s one of those failed posts that you want to give a bit of an upgrade to – then promote it again on social media, now it’s a couple months or years later and you have more followers – it just might get the views it deserves, right?
Well, I do this every so often when I’m looking at blog posts to schedule in Buffer. My buffer queue isn’t just a list of my most recent posts, but a list of new and old posts. Every so often, I get board so trawl through my archives, edit an old post and put it in my buffer queue to see how it does.
It’s a really quick way of bringing old content to live, as well as refreshing your Twitter feed or giving you new things to pin on Pinterest.
So here’s the checklist I go through to edit old posts.
1. Are the images consistent with rest of my site?
I might want to consider deleting the photo if it’s old, poor quality or doesn’t match my recent photos and replace it with a new one. This also goes for the main header image – I often update them with one of my new style graphics.
2. Is there a pinnable graphic?
Because I’ve been working on my Pinterest traffic and following lately, I’ve been keen to get a pinnable graphic into all posts that I think would do well on Pinterest. I didn’t start doing this until the last few months, so I almost always have to add this in when I refresh old blog posts.
3. Spell check.
I’m a terrible speller. Mistakes always seem to slip through even if I proof read 10 times. Going back to old content is a great chance to have a read and make sure there are no errors before you promote the post again!
4. New ideas to add.
Thought of something new to add to the post? Or is it a bit out of date and there’s more to add? Now’s the time.
5. Link relevant content.
Linking to relevant content is a great way to increase your bounce rate. If you’ve any new posts that will fit in, nows the time to link up.
6. Reset related posts.
If you have a related post Plugin, like the one below my post – it might be time to edit it and put in new posts that are more relevant.
7. Check your SEO.
Now’s a good time to check in with SEO. Have you put alt tags in your images? Have you used headings and other SEO techniques?
Do you ever do anything with your old content?