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The Complete Checklist to Auditing Your Blog

Gah. Every so often, I find something wrong with my blog. Something outdated. A link that doesn’t work, an old advert, a bio that says…


audit your blog

Gah. Every so often, I find something wrong with my blog. Something outdated. A link that doesn’t work, an old advert, a bio that says my wrong age, a plugin that doesn’t work.

After seeing a few things wrong, I decided to do a bit of an audit of my blog and then write a post about the things I looked out for.

Let’s go.

audit your blog

Home Page:

  • Check your social media links work – I’ve had my Bloglovin and Google+ links change before!
  • Are all your sidebar adverts in date? Do they need to be removed?
  • Are there any old badges or widgets/plugins you want to get rid of?
  • Remember to keep your sidebar slick!
  • Scroll down to the bottom of the page – is everything in order? (my copyright still said 2015 and I had an Instagram slider in mine that was broken!)


Now you want to open each page and look for the following things.

  • Is your About section accurate – correct age, location, job? Do you need an updated photo?
  • If you have a PR page – are any statistics you share on it correct?
  • Are your advertising rates still the same, if applicable.
  • Do you have a clear notice to PRs and brands about how you can work with them including anything you won’t accept (eg pre-written content, guest posts etc)?
  • Are there any other pages that might need updating – such as my bloggers resource page which is always behind?!

Blog Posts:

  • Are there any old posts you want to update?
  • Have a look at your post layout – your fonts, your footer – is there anything you want to change?
  • Looking through your most popular posts, are there any posts you might want to write a follow up to or completely rewrite?

Back End Stuff:

  • Check for any broken links that may be causing readers frustration (and damage your SEO).
  • Check for SEO optimisation – do your posts have ALT tags in images? Keywords? Internal links? This might be a mammoth task, so it might be worth starting with your most recent posts, then your most popular and working that way. A spread sheet might be wise here.

Finally, now might be a great time to check in with your blog goals to see where you are – do you need to re-think your goals, do you need to come up with a different plan to reach them or do you just need a bit of a kick up the bum if you’re not up to speed?

audit your blog

Now you’ve spent a few hours auditing your blog, hopefully you’re feeling refreshed and motivated to blog hard.

Do you ever take a step back and audit your blog?

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  1. I’ve never audited my blog! This is really helpful, thanks. I tried changing my font colour in old posts, saved, but it didn’t work for some reason. Also, I have no idea about SEO optimisation. Baby steps, though! lol

  2. I actually already do this once a month 🙂 Usually mid month I will do a search for broken links, but you now have me going back through my old posts and refreshing them, then been sharing them on Social media again – loved that tip 🙂

  3. I really need to update my About Me page, it’s the one thing that I need/should/MUST do but I haven’t had time to do it and I just don’t know how/what to say. 🙁

  4. I need to update a few things, since I keep postponing it I know how time consuming it will be to check all these. Going through broken links is the worst! x

  5. I did loads of these things two weeks ago and got rid of so many old posts that just didn’t feel right anymore. I felt so much better afterwards 🙂

  6. I’ve only just started auditing my blog, but I’ve been focusing much more on sorting out old posts than looking at my pages, so I’m definitely going to start doing that in the next few weeks!

    Steph –

  7. As always great tips. I need to do a review of mine but as you can imagine finding time is a real challenge. I desperately want to redesign and move my blog Lucy x

  8. I recently realised my about me page was about six years out of date, and my blogroll page was possibly older with blogs that hadn’t posted for years, so I made sure I fixed that! Other than that I haven’t really thought of doing much auditing work on it so this is a really useful (once again!) post. 🙂

  9. Great post! Thank you for sharing! This would be a great post for anyone who is feeling down with their blog at the moment and needs to give it a bit of a refresh xx

    Thrifty vintage fashion

  10. Love this idea, it’s definatly something I need to do! I’ve started going back and editing a few old posts but you’re right, it’s a huge task! Though the sooner you start doing it, the sooner it gets done, the longer I leave it the more posts I’ll end up having to go back and edit!

    Sarah 🙂
    Saloca in Wonderland

  11. I should do this, but its just going to take so long! Aam gonna write myself a check list and try and complete it this week x

  12. Love this post, I’ve never done an audit of my blog but I think I might have to now! You have such helpful posts 🙂 xx

  13. You’ve just reminded me that I need to sort my about page out! And I really should go through old posts to check them. Definitely a helpful post thanks!

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