The Complete Checklist to Auditing Your Blog

audit your blog

Gah. Every so often, I find something wrong with my blog. Something outdated. A link that doesn’t work, an old advert, a bio that says my wrong age, a plugin that doesn’t work.

After seeing a few things wrong, I decided to do a bit of an audit of my blog and then write a post about the things I looked out for.

Let’s go.

audit your blog

Home Page:

  • Check your social media links work – I’ve had my Bloglovin and Google+ links change before!
  • Are all your sidebar adverts in date? Do they need to be removed?
  • Are there any old badges or widgets/plugins you want to get rid of?
  • Remember to keep your sidebar slick!
  • Scroll down to the bottom of the page – is everything in order? (my copyright still said 2015 and I had an Instagram slider in mine that was broken!)


Now you want to open each page and look for the following things.

  • Is your About section accurate – correct age, location, job? Do you need an updated photo?
  • If you have a PR page – are any statistics you share on it correct?
  • Are your advertising rates still the same, if applicable.
  • Do you have a clear notice to PRs and brands about how you can work with them including anything you won’t accept (eg pre-written content, guest posts etc)?
  • Are there any other pages that might need updating – such as my bloggers resource page which is always behind?!

Blog Posts:

  • Are there any old posts you want to update?
  • Have a look at your post layout – your fonts, your footer – is there anything you want to change?
  • Looking through your most popular posts, are there any posts you might want to write a follow up to or completely rewrite?

Back End Stuff:

  • Check for any broken links that may be causing readers frustration (and damage your SEO).
  • Check for SEO optimisation – do your posts have ALT tags in images? Keywords? Internal links? This might be a mammoth task, so it might be worth starting with your most recent posts, then your most popular and working that way. A spread sheet might be wise here.

Finally, now might be a great time to check in with your blog goals to see where you are – do you need to re-think your goals, do you need to come up with a different plan to reach them or do you just need a bit of a kick up the bum if you’re not up to speed?

audit your blog

Now you’ve spent a few hours auditing your blog, hopefully you’re feeling refreshed and motivated to blog hard.

Do you ever take a step back and audit your blog?

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  1. May 21, 2016 / 8:22 am

    I’ve never audited my blog! This is really helpful, thanks. I tried changing my font colour in old posts, saved, but it didn’t work for some reason. Also, I have no idea about SEO optimisation. Baby steps, though! lol
    Di from Max The Unicorn recently posted…I Made A YouTube Video: Chi Chi Haul!My Profile

  2. May 21, 2016 / 12:44 pm

    I actually already do this once a month 🙂 Usually mid month I will do a search for broken links, but you now have me going back through my old posts and refreshing them, then been sharing them on Social media again – loved that tip 🙂

  3. May 21, 2016 / 5:27 pm

    I need to update a few things, since I keep postponing it I know how time consuming it will be to check all these. Going through broken links is the worst! x
    Ela recently posted…Hello AgainMy Profile

  4. May 22, 2016 / 2:07 am

    What a great checklist! I need to update some things this weekend 🙂

  5. May 22, 2016 / 9:36 am

    I’m so glad I found your blog! I love these kind of blog tips. Thank you! 🙂

  6. May 22, 2016 / 10:12 pm

    As always great tips. I need to do a review of mine but as you can imagine finding time is a real challenge. I desperately want to redesign and move my blog Lucy x
    Lucy recently posted…My Little Box – MarchMy Profile

  7. May 22, 2016 / 10:36 pm

    I recently realised my about me page was about six years out of date, and my blogroll page was possibly older with blogs that hadn’t posted for years, so I made sure I fixed that! Other than that I haven’t really thought of doing much auditing work on it so this is a really useful (once again!) post. 🙂
    Paula recently posted…WHY YOU SHOULD VISIT CORFU . . .My Profile

  8. May 23, 2016 / 8:09 am

    Love this idea, it’s definatly something I need to do! I’ve started going back and editing a few old posts but you’re right, it’s a huge task! Though the sooner you start doing it, the sooner it gets done, the longer I leave it the more posts I’ll end up having to go back and edit!

    Sarah 🙂
    Saloca in Wonderland
    Sarah recently posted…The Body Shop Liverpool One – Pina Colada LaunchMy Profile

  9. May 23, 2016 / 9:30 am

    I should do this, but its just going to take so long! Aam gonna write myself a check list and try and complete it this week x
    kate sullivan recently posted…MAC reviewMy Profile

  10. May 26, 2016 / 12:14 pm

    Love this post, I’ve never done an audit of my blog but I think I might have to now! You have such helpful posts 🙂 xx
    Aimee recently posted…Gemporia Wishlist*My Profile

  11. May 31, 2016 / 9:20 pm

    You’ve just reminded me that I need to sort my about page out! And I really should go through old posts to check them. Definitely a helpful post thanks!
    Katie recently posted…Life in MayMy Profile

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