When somebody first comes to your blog, do you ever wonder what they think? What their first impressions are? Have they come over from Google in search for a solution to their problem? Did someone RT your link so they decided to check it out?
However they stumbled upon your site, you’re probably going to hope that they’re not just going to have a quick scan of whatever page they’ve landed on and then leg it. You want them to stick around. Read a few posts. Maybe check out your Twitter and follow you. Even better, maybe they’ll leave comment or two or sign up to your e-mail list.
But what makes people do this?
Well, it’s being able to feel like they can connect with you. That they can relate to you. It’s showing them that you are an actual person that has personality traits, you have quirks, you have things you dislike, you have things in common with them or you have something valuable or entertaining to offer.
To connect with your readers in the best possible way – I think there are 10 things your blog should have to make it easier for your readers.
An about page.
If I like what I read, I want to know about you. This might seem creepy and a bit stalkerish and of course, how much of your personal life you put on your blog is up to you. But I want to know what city you’re from. How old are you and what your job is. I want to know if you have a husband or wife or cat or pet fish. I want to know if you’re into fitness or have an unhealthy obsession with giraffes and Internet memes.
Please tell me about you.
An easy way to comment.
I’ve said it before and I’ve said it again. I want a dead simple way to comment on your site.
The best way to do this, is to have the comment section at the bottom of your post ready to go. The default Blogger and WordPress ones are great. Disqus and Google+ are okay but not my personal choice.
The ones I’m not so fond of are the Blogger ones where it pops out, or where you have to sign into something silly, or use your Facebook profile to comment.
Social media buttons.
Please put your buttons somewhere I can clearly see them. In the sidebar at the top, or in the top bar of your site. Don’t hide them in the footer of have them within a post where I might mistake them for share buttons.
I want easy access to your social accounts because if your post resounds with me, I want to go on a littttttlllleeee stalk.
Help me stalk you with ease.
Some people are FANTASTIC at writing in a clear, consistent voice. The type of writer that you would post their posts anywhere. I love nothing more than reading a blog post where the writer has a wonderful style of writing that is shown through their word choice and sentence structure.
You can write a blog post about the best tips to make sure you don’t get sunburned on holiday.
Or, you can open a post with that time you went to Tenerife last August with your best mates and fell asleep by the pool while reading the book and spent the rest of the holiday trying to desperately match the book shaped white patch on your stomach with the rest of your body and hoping your skin won’t peel off. Then talk about how to prevent sunburn.
A personal experience of something can really connect you to your readers.
Again, if I’m drawn to your blog posts and want to delve more, I want to see your archive. I like to look at your first posts because I LOVE LOVE LOVE seeing how far a blogger has come since their first few weeks of blogging.
If I see that you post a few times week, I’ll want to interact with you and probably come back. If your posts are a bit inconsistent, then I’ll be less likely to check back in with you.
If you’re writing a post about something and mention something you have spoken about in a previous post, then link me to it!
You know how Wikipedia does that, and then you can get stuck clicking through articles for hours and hours?
Thats how blogs work too.
A compelling title.
Yessss I’m not going to lie. I’m a sucker for click bait.
As long as your title isn’t a complete lie, I did a good click bait title.
You don’t need to be a comedian and crack out jokes left right and centre, but the occasional funny comment, joke, or story about when you did something hilarious will make me want to BFF you.
What do you think connects a blogger to their readers?