You need a niche, they say. You need a focus and direction.
One of the most common blog tips is that your blog needs to have a clear, set purpose. A topic. A niche. Something that you can be seen as an expert in to keep people coming back again and again.
Like a fashion blog, or a vegan food blog, or maybe a skincare blog.
But then there’s a bunch of us out there that don’t want to be so restricted. So we label our blogs as lifestyle and post about #allthethings.
But I can’t help but feel like being a lifestyle blogger might ruin my chance of growth. I’m not niche. I’m not sure what my purpose is and how I’m adding value to a particular audience.
The thing that makes a blog really successful is for it to have a focus that is audience specific. Not write about a few different things here and there and have your readers only relate to a fraction of your blog posts. You want to be known as the expert in a certain subject. Your audience wants to know they can rely on your latest posts to give them what they’re looking for. That they’ll be able to visit your site and they will want to read everything you post.
A lifestyle blog, by definition, is ‘a representation of it’s author’s everyday life and interests‘.
I guess that’s what this blog is about. But I feel like I use it as a cop out to not commit to a certain topic. To have freedom to post about what I want. And why shouldn’t I? It’s my blog after all. I created it. I pay for it’s hosting. I built it, one post at a time. So fuck the world, I’m going to do what I want and I DON’T CARE WHAT YOU THINKKKKK.
But those of you that read my blog regularly, probably know that I want more from this site. Although It’s not my full time income, I want it to grow and do well. And I wonder if my niche, or lack of, is preventing me from really doing that.
I know there are certain posts that do well. Blog tips, for example. Or self-improvement or motivational style posts and I’m wondering if I should focus my energy more on those types of posts rather than just posting random topics whenever.
I’m not really sure how to end this post. Because I’ve not really come to a conclusion of what I should do next and how I feel about lifestyle blogging. I guess that’s where you guys come in…
Are you a lifestyle blogger? What are your views on this?
Or have you gone from a being lifestyle to something more topic specific? Tell me mooorrreeee.