#socialbloggers

#socialbloggers 67 // Giveaways

Blaze On (12)

Running a blog giveaway is trickier than it looks.

I was surprised that if I was giving something away on my own blog, that I had bought with my own money, that I had to still follow some rules.

WHAT THIS IS MENTAL? Surely I should be able to do what I want. You’re not the boss of me.

Well, no. That’s not how it works.

When bloggers talk about giveaways – I think back to the most stressful day in my blogging career.

The day of doom, as I like to call it.

I tried to ban ‘compers’ from my giveaway. And that lead to a shit stream of angry tweets, being spoken about within the ‘comper’ community – they even tweeted to the brand that were offering the prize.

The lead me to write this post: How to run a blog competition.

When you have put the doom aside, blog competitions can be fun.

They’re beneficial in many ways in that:

  • Can reward your audience.
  • Can promote a brand sponsoring the giveaway.
  • Can promote your blog/boost your following and pageviews.

I know why I do giveaways.

I do them because I see an increase in followers on social media, bloglovin and my page views increase from being linked across various competition websites and communities.

While yes, some people may unfollow when the competition ends, some still follow and some even become readers of your blog.

I’ve often seen people that enter competitions say they read blogs, too – so you can make some regular readers out of it.

I also think it’s important that we aren’t ashamed of admitting why we do them. It’s common for bloggers to say they only want to reward their readers – making it seem like it’s a bit dirty to do it for reasons such as growing your blog.

I don’t agree. I think a lot of bloggers want more followers and page views and it’s okay to use giveaways as a way to promote ourselves.

Let’s stop being ashamed about blogging for page views, followers and money, okay? We all have our reasons and it’s cool. We can still be friends.

What are your views on giveaways?

Q1: What are your favourite type of giveaways to run or enter? Make up, surprises, books etc.


Q2: What’s the ideal point or milestone to run a giveaway on your blog?


Q3: If you were to start a giveaway right now, what would you give away to your readers?


Q4: What’s your top tip for anyone who’s just about to run their first giveaway?

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1. noun: a female blogger that writes about her own experiences, observations and opinions. 2. verb: to act like a complete idiot or to do something stupid. e.g: She did a Corinne.

9 Comments

  • Lucy

    The first giveaway I did was a total disaster. I allowed global entries and thee person who won lived in Portugal, £19 postage I didn’t mind but when two weeks later it hadn’t arrived I contacted Royal Mail. They had destroyed most of the gift apparently nail varnish is not allowed and liquids are checked so they ruined what remained of the gift. There were a few tears. Mostly felt cramp for the person who won Lucy x

  • Jackie Harrison

    Why not is okay to do giveaways for gaining if you like and for exposure not a bad thing the followers will get rewarded. There is a down side some followers do drop it happen to me when I did a collaboration reward and that got me thinking if is worth for me to do one on my own.

  • Kel

    It’s been a while since I’ve run a giveaway but I’ll be honest and admit that I LOVE the spike in traffic it gives when I’ve done them before!

  • Anca

    I had a giveaway to celebrate the launch of my new food blog and the prize was a pair of teacup and teapot novelty earrings. I was so happy when people entered the competition and followed me even if there were other ways to enter too.
    I also won a competition and I was delighted. It’s fun.

  • Cammila

    I must admit, I’ve only ever hosted one giveaway where I was responsible for mailing the item myself. It was such a hassle, I was scared off completely! All my subsequent giveaways have been handled by a third party. It’s smart of you to look for feedback on the whole topic. It undoubtedly makes you a stronger blogger.
    -Cammila
    http://dresseduplikealady.com

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