In the most recent #socialbloggers post about blog milestones, I noticed that a lot of bloggers said they wanted to increase the amount of regular readers they had, but weren’t sure how to measure that.
So hears a quick tutorial on how to measure how many regular readers you have using Google Analytics.
How to use Google Analytics to track regular readers
Step 1: Install Google Analytics.
If you don’t have a Google Analytics account already, get yourself over to the Analytics page and set yourself up.
When you’ve set yourself up, if you’re on Blogger you need to find your tracking code and paste it into your blog header just before your close your </head> tag.
If you’re using WordPress, they are plenty of Plugins to use with Google Analytics.
Step 2: Check your Audience Overview
Log onto Google Analytics when it’s gathered enough data to show you your stats. You need to be in the ‘audience overview’ section.
Here you will see information such as your page views, sessions, average duration of each session, bounce rate and so forth.
Next to this, there will be a table that will tell you how many of your visitors are new visitors and how many are returning.
Step 3: Add segments.
At the top of the overview page, you should see the option to add Segments.
This is handy as it gives you the opportunity to compare different stats.
For example, if I keep one segment as ‘All Sessions’ and then add ‘returning users’, it will give me two graphs, one which tells me the amount of sessions and what that tells me the amount of returning users.
I got extra fancy here and added ‘New Users’ as a segment, too.
Under the graph, you can also see the bounce rate, duration, sessions, views and other stats of each Segment you select.
As you can see from mine, my returning visitors are on my blog for much longer than returning visitors and the bounce rate is much lower.
Step 4: Play around.
The segments aren’t limited to just new and returning users, you can compare a bunch of different information such as where the traffic has come from, single session users, tablet and mobile users and more.
Just have a play around and enjoy!