Here’s something I find funny –
That even over 2 years later, over 1600 followers later, seeing that someone has clicked ‘follow’ and the number increase still gives me that same excited feeling that makes me want to high five myself.
And I usually do.
There are plenty of bloggers out there that say they don’t care about followers. But I love stats and, I love being able to measure things, I love seeing things improve. In all aspects of my life. Whether that’s tracking how long it takes me to run each mile with my GPS watch, if I’ve beat my previous personal best cycling up that hill in my bike or if it’s blog related.
While there are ways to see improvement in other ways, such as photo quality, layout, or the size of my quads (that’s what she said!)- nothing is more objective than raw data. I bloody love it.
I wrote in a previous blog posts, What I’ve Learnt About Blogging in 2014, that the number of followers you have doesn’t equate to the number of people that will read every post. It actually surprised me how little traffic does come from Bloglovin’.
Bloglovin probably sits at third place in referral traffic to my blog, with search engines coming in first and Twitter second.
Let’s get analytical.
So, I’m pulling this data out of Google analytics to see how much referral traffic I’ve gotten from Bloglovin.
Between January 1st and 14th, I’ve had 394 clicks from bloglovin.
Which probably isn’t that much, to say I’ve posted 14 blog posts.
This means that out of 1600 blog followers, only 28.14 people view each post on average. That’s a mere 1.75%
Compare that with June, when I had 840 followers. 18.78 people viewed each post a day, equalling 2.23% of followers. (see, told you I love stats!)
I guess there are things to consider, such as not every follower reads every post – so it’s probably not going to be the same 28.14 people reading each entry, or someone might come to your blog from Bloglovin, then catch up on your other blog posts through your own home page. Or people may follow you on Twitter or another platform and read your posts through that way.
Other things to consider:
- People quit blogging/abandon bloglovin accounts
- People who follow for giveaways
- People who follow for follow
- People who mass follow for traffic or a follow back
- People just cherry pick a handful of blogs
- People follow with the intention of coming back, but don’t
With all these things considered – I would expect that as your number of followers grow, the percentage of follows that click on your blog will decrease, even if your overall page views does increase – like you can see from the difference between June and January in my case.
How I follow blogs.
At first, I found this a bit frustrating and disheartening, but then there’s that old saying, when you point your finger at someone, there’s three pointing back at you. So I took a look at myself to see how I read blogs.
I have a bloglovin account, but I hardly ever read through the blogs on my feed. There’s no reason, really, other that I don’t have time to do that over my preferred method of reading blogs – which is through my comment section.
This is my order of preference in which I read blogs.
1. Blog comments.
I visit every person that has left a comment on my blog post and catch up with them that way – this has lead to regular, consistent interaction with some bloggers and I now feel like I know a few dozen of you rather well.
There’s about 10 blogs that I love and will visit a few times a week by directly going to their blog and seeing if they’ve updated.
If I’m bored, I might scroll through my Twitter feed and pick out any links that catch my eye.
4. Popular page on Bloglovin’.
I like to see what’s popular at the moment and I do like to see what Blogposts are getting a lot of attention at the moment. I generally will look through this at night while I’m in bed for a bit of light reading and very rarely comment on any of these posts.
5. My Bloglovin’ feed.
Usually while procrastinating, I might have a scroll through my feed and read any posts that grab my attention.
Of course, I only have my own data to analyse, so maybe you get a lot more traffic than me! With all this said, I’m still excited at every increase and I’m pretty sure I’ll be having a little party on my own when I hit my next milestone.
While I did find the data disappointing, I feel much better after getting that off my chest. I am now able to get on with my life. Look, I even went snowboarding. I’ve renamed my fitness blog, so I’d love it if you checked it out!
How much traffic do you get from Bloglovin?