Google page rank is one of the ways you can measure the success of your blog. If you don’t know what Google PR is, then read my post What is Google Page Rank.
John Mueller, from Google, has recently said that:
Toolbar PageRank is something that we have not updated for about a year now, and we’re probably not going to be updating it going forward, at least not in the Toolbar PageRank
The last time Google updated PageRank was in December 2013. The time between updates has become less frequent, it went from being regularly updated every 3-4 months, to once or twice a year and there’s been lots of talk around the SEO community around the date of the next update.
It’s not surprising, really, as Matt Cutts, Google’s head of search spam, has already hinted the PageRank will eventually disappear in the past.
The PageRank of websites are still visible in the Toolbar – and people still buy and sell websites with high ranks. This leads me to wonder if they will eventually strip all PageRank if they are not going to update it, or will current rankings remain in place.
This hardly seems fair for newer websites, or for high ranking websites that have gained rank using Blackhat SEO techniques or link buying schemes!
If they’re going to get rid of PageRank, at least reset them all.
Why would Google decide not to update PageRank again?
My best guess would be to prevent people trying to manipulate it to get more traffic than they deserve or with the intention of selling high ranking websites and making a lot of money from doing so. This could also stop people from buying high ranking sites to get an unfair advantage, meaning that high quality websites with fantastic content might rank lower than poor quality, spammy sites that have:
- bought high ranking sites,
- bought links,
- or used Blackhat SEO to influence their ranking.
This would mean that Google can provide users with great quality search results which would be most relevant to the search query.
This might be frustrating for webmasters that have spent the last 10 months or so trying to get their sites cleaned up for the next update, especially if they’ve lost ranking in previous updates and have been trying to get it back.
What does this mean for bloggers?
Blogging isn’t about stats. I don’t care about stats, pageviews or PageRank.
I know many who say this, but not me. I’m a stat whore and I’m not afraid to say it. I want my blog to become a way to gain income so I can at least work at my current job only part time. I love writing, then eventually blog/free lance full time.
I love creating content, I love comments, followers, growing stats and the interactions I have with brands and readers.
Therefore I will review various data to see how I am doing, what works well and what doesn’t work well for me in order to achieve my dream. PageRank is one of those things I research into, I was hoping to get up a rank or two in the next update. I’m a little sad to see it go, but if all the current rankings get upset, it wouldn’t bother. Being stuck at a low ranking, unable to move up, would really piss me off though. WEHHHH.
I would advise you to still follow all those hints and tips around improving ranking, as nothing is ever set in stone and the last update in December 2013 was said to have been accidental, while fixing another problem, PageRank updated along the way. An accidental or non-accidental update may happen again.
Also – most of those hints and tips will still help you to appear higher in searches, equating to MOAR TRAFFICS. Which is what most of us would like.
I guess the main question for bloggers is – will brands and PRs now stop using Google PageRank when selecting what bloggers to use for reviews or sponsored posts?
You can watch the Google Hangout for yourself here.
I am also using this blog post to show off my new gold iPhone 6. Do you like it? GOLDEN!