how to write a sponsored post

#socialbloggers 21 – How to Write a Sponsored Post

how to write a sponsored post

Hello everyone. Another round up of the weekly #socialbloggers chat. This was week 21 and we spoke about how to write a sponsored post.

We touched on reasons for declining them and how to approach them.

It was interesting to hear that some bloggers have been approached about promoting products that have nothing to do with their blogs. I’ve been approached by companies outside of my niche a few times, I think the most bizarre one was when I was asked to write a post promoting dental equipment. When I say dental equipment, I don’t mean whitening tooth paste and electric tooth brushes. I’m talking about equipment a dentist would buy. Like, dentist chairs, things to do moulds, those massive lights they have to look into your mouth, drills… I have no idea why they would think I would be interested in promoting things like that. I’m not aware of any of my blog readers being a dentist.

I have to be honest and say when doing reviews, or sponsored posts, I am probably more likely to take more care and put in a little more effort when writing them. I want to give an accurate portrayal of the product or website and make sure I write the best I can. It’s also a great opportunity to make connections with PRs for future work. That being said, I do keep reviews honest and will try to give both positive and negative aspects of a product.

When you first embark upon sponsored posts, or review posts, it can be a little nerve racking. I remember the first two and being really nervous that they wouldn’t like the post, or that I would do it wrong. It’s like anything new really, it might make you a little anxious, but a few nerves are normal and healthy and the more experience you have, the easier it is.

I’ll write a post with my top tips on how to write a sponsored post soon, but for now, read this post to see when you should say no to sponsored posts. 

How to Write a Sponsored Posts – The Chat

Q1. Have you got experience with sponsored posts? What type? #socialbloggers


Q2. Have you ever declined a sponsored post? Why? #socialbloggers

Q3. Do you treat sponsored posts differently to normal posts? #socialbloggers

Q4. What are the pro’s and con’s to sponsored posts? #socialbloggers  

Q5. What’s your top tip to give someone who’s never written a sponsored post before? #socialbloggers


1. noun: a female blogger that writes about her own experiences, observations and opinions. 2. verb: to act like a complete idiot or to do something stupid. e.g: She did a Corinne.


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