The 18th #socialbloggers chat on Saturday evening was around writing a blog pitch.
You might want to write a blog pitch for several different circumstances. For example:
- Replying to a request for bloggers you’ve seen on Twitter.
- Applying for a campaign you’ve seen advertised online.
- Contacting a brand to ask for products to review or sponsorship.
- Requesting to host a giveaway on your blog.
- Contacting a blogger asking to guest post on their blog, or inviting them to guest post on yours.
- Any other reason you may want to collaborating with a brand or blogger.
What gets in the way of approaching PRs?
It’s pretty obvious from this chat, and other chats (now I’m thinking about French cats :/) that the two main reasons bloggers are scared to apply for opportunities or reach out and request items are two reasons:
- They think their blog is not big enough.
- They are scared of rejection.
These are pretty valid fears! We all go through them and we all have self doubts in many aspects of our life. They’ll always be bloggers bigger than you and they’ll always be bloggers smaller than you. You’ll also probably always feel like you want to improve in some way, which is healthy and normal. Blogging is a constant process of growing and learning. Nobody ever says ‘right, I’ve got 500 now, that was my goal and I’m done’. You raise your goals and try to achieve them.
Oh look, Corinne went off topic again.
My point is that I’ve seen bloggers review items with very different stats. I started reviewing items when I had around 250 blog followers. I find that interaction on social media and comments is a very important factor as it really gives a sense of how engaging your blog is. Also the quality of your content.
I know I’d prefer to give my product to a blogger with 200 followers but 40 comments on each post, than one with 2000 followers but no more than 10 comments on each post.
In terms of rejection, I’ve never heard of a blogger get a nasty reply. I think the majority get ignored or a simple ‘sorry but we have no items to review at the moment’ type of post.
Don’t mistake this for me saying that you should go around asking for free things for the sake of it. You need to add true value to the brand and I find having an idea already that you can talk about in your pitch helps – for example, if you’re doing a project on finding the best high street mascara by reviewing some in a series, you may want to ask for a mascara so you can include it in your project.
I drafted a blog post while I was on the plane to Florida last month about how to write a blog pitch, including what I send across and some do’s and don’t.
For now, enjoy the chat and please feel free to leave your opinions, tips and questions below in the comments.
Q1 – Have you even contacted a company about reviewing a product.
@bloggerforums I have been blogging nearly 2 years but don’t really know anything about PR samples #socialbloggers
— Laura O (@LollyLovesx) June 21, 2014
@bloggerforums Yes and they said yes but they put the tweet out for reviewers
— Nicole Ranger (@Nikki_Ranger) June 21, 2014
@bloggerforums #socialbloggers I’ve never contacted a company before or done anything like this so I’ll have to read and learn tonight!
— The Clumsy Beauty (@theclumsybeauty) June 21, 2014
@bloggerforums I did when a group of us were going on a holiday but not just for myself #socialbloggers
— Married to a Geek (@MarriedtoaGeek1) June 21, 2014
A1 Nope, I’ve never contacted anyone – I don’t feel established enough #socialbloggers
— PeacockBeauty (@Gwenayfer) June 21, 2014
Q2 – What are the barriers to asking for a product to review?
@bloggerforums I think that im too new a blog to get anything! #socialbloggers
— Emily (@emyleyblog) June 21, 2014
@bloggerforums knowing who to contact & 2nd guessing if a brand would be interested/whether your stats are ‘enough’ #socialbloggers
— Sally (@Wheelingalong24) June 21, 2014
@bloggerforums It needs to be mutually beneficial. If it doesn’t benefit the brand, why should they bother? #socialbloggers
— Becky Bedbug (@BeckyBedbug) June 21, 2014
@heyhellolilly @bloggerforums also imagery – getting great shots that grab attention can be tough
— MissKLemare (@VeryChicGeek) June 21, 2014
@bloggerforums biggest barrier is probably the fear of rejection and being labelled as a ‘freebie hunter’ #socialbloggers
— Kal (@ClutteredC) June 21, 2014
Q3 – What info should you include in a blog pitch?
@bloggerforums Stats, definitely. Why you’re pitching. Being very specific. In book blogging you need to give the ISBN #. #socialbloggers
— Kelsey G. (@StyleMeGone) June 21, 2014
I like to include previous similar posts so they can see my writing and photo style #socialbloggers
— Corinne (@bloggerforums) June 21, 2014
Q4 – Share your positive/negative experiences of reaching out to a brand.
@bloggerforums @heyhellolilly quietly slope off into the distance.. haha #socialbloggers
— Laura (@lisforladybird) June 21, 2014
@bloggerforums yeah.. Obviously, ‘no’ is much more devastating. #socialbloggers
— Lilly ?? (@heyhellolilly) June 21, 2014
@bloggerforums I was invited to an event which had no wheelchair access….the pr ppl were lovely though & sent me freebies