Posted on April 7, 2017

Why I think Instagram is a waste of time

blog tips/ lifestyle

Last month I went to an event all about Instagram. How to grow your audience and improve your photo gallery. I came away feeling very inspired. But not in the way you would think.

At first I was inspired to try and grow my Instagram. I know I can do this. At one point, I was getting 1000 followers a month.

I’m not anymore. In the past month, I’ve lost about 60 followers.

You know why? A lot of people on Instagram are fickle as fuck and I’m sick off it.

In reality, I would have lost the same amount of followers if I hadn’t completely given up wasting my time on tactics to grow my following. But I would have just gained more followers that I wouldn’t notice.

I just got sick of it.

The newest fad to grow your following is Instagram pods. I have been in a few of these. The idea behind Instagram pods is to like and comment the latest posts of others in the pod in return for them liking and commenting on yours. The theory is that if you have a lot of engagement, Instagram will show your photo in searches more, getting you seen by more accounts and getting more followers. It also looks good when you have lots of comments on your photos.

There are a few reasons I’ve stopped doing this:

  • I don’t want comments that people are leaving because they have to, not because they want to.
  • I don’t want to comment on peoples posts that I don’t care about.
  • It takes a lot of time.
  • You have to check a few times a day to keep up.
  • I don’t want to trick brands into thinking I have a loyal, engaging audience when I don’t.
  • As soon as you stop doing pods, your engagement basically stops.

All these things just make it seem so POINTLESS.

But that’s what Instagram is lately. People follow to unfollow. People comment on photos they don’t care about. People use bots and the wrong hash tags and spam like people just to grow a following that is just as fake as them.

So I’m done with it.

Since the workshop, I’ve changed my Instagram theme and I love it. But I’ve stopped caring about the rest.

I post the photos I love when I want them and I’m proud of my current Instagram.

Nothing else matters.


  • Reply Darina April 7, 2017 at 7:47 am

    I totally agree with you! I see what is happening with the “follow-unfollow” what is going on on Instagram and I don’t love this! So, I am posting what I want and when, just like you and I think that is the right way!

  • Reply Yiota April 7, 2017 at 8:10 am

    I am sick of it too, every day I gain 10-15 followers to lose 7-8, and this happens every day. I don’t understand this, why follow to unfollow an hour later, such a waste of time. I hear lots of people having the same issues and don’t bother use instagram at all which is a shame.


  • Reply Jane Willis April 7, 2017 at 8:13 am

    At the end of the day, Instagram is for looking at pictures of people’s meals and cute cats. Businesses trying to get extra custom from it are flogging a dead horse. I can’t believe anybody’s ever said “I need a new frock/eyeshadow/toaster – I know, I’ll go and scroll through all the cats and food until I get to a picture of one I fancy, then trail my way through tags and hashtags until I get to the people who made it and then search for their link in their bio because they can’t put links in comments…. “

  • Reply Amy April 7, 2017 at 9:38 am

    The rest of social media is going that way too unfortunately. Comment pods for blogs and ‘love for love’ pods for bloglovin. I’ve seen some comments on peoples sites that are obviously from a pod and no thought has gone into it at all, it’s pointless! X
    Amy recently posted…The daily commuteMy Profile

  • Reply Anca April 7, 2017 at 10:48 am

    I never used a pod. So far I like Instagram, but I like it less and less due to the changes in how they show the pictures. Also, it’s annoying not being able to keep track of the follow-unfollow thing.
    Anca recently posted…Helmsley CastleMy Profile

  • Reply Aimee Cottle April 7, 2017 at 11:15 am

    I know what you mean. I recently unfollowed a lot of people because I wasn’t enjoying their content, and I only want to follow people whose accounts I genuinely love. In doing so, though, I lost about 100 followers in less than 48 hours. At first I was gutted, but then I realised; they obviously didn’t love my account either, or they wouldn’t have unfollowed. Either that or they were in it for the follows. And I don’t want those kind of followers. I want people to follow me and engage with me on IG because they love my content. And over the last week I’ve gained 150 followers, so it’s all worked out for the best. But that’s why I don’t have a theme, or engage in IG pods. I don’t see the point!
    Aimee Cottle recently posted…March Reading Wrap-Up//April TBRMy Profile

  • Reply Amy April 7, 2017 at 11:22 am

    I’ve started trying to post more immediately – like what I’m actually doing rather than posting a picture from ages ago to make my feed look nice! Means I’m posting less often but I’m happier with what I’m posting!
    Amy xx
    Amy recently posted…How To Make Dainty Jewellery Stand OutMy Profile

  • Reply Rowena @ rolala loves April 7, 2017 at 3:39 pm

    I was a late adopter to IG and while I do think that all the stuff that one has to do to get followers is a waste of time, I do appreciate how the platform has gotten me some photography jobs as well as invitations to restaurants and events.
    Rowena @ rolala loves recently posted…Through My Lens : Recently On InstagramMy Profile

  • Reply Samantha April 7, 2017 at 4:26 pm

    I agree. I only started doing instagram in the last year, only took it “kinda” seriously in the past few months. I recently unfollowed a bunch of accounts I wasn’t enjoying anymore or just random businesses I didn’t even realize I was following, like a baby stroller company lmao. But I was so close to reaching 200 and suddenly I lost a bunch of followers, like 20. Like you said, people are fickle as fuck. Anyway I’m just feeling discouraged and like I’m wasting my time.

  • Reply Caroline April 7, 2017 at 4:36 pm

    Love love love this. As always, so brutally honest.. and true!
    I keep seeing about instagram pods, but I just couldn’t be bothered with the hassle of them. Plus, as you say, I don’t see it as true. I want people to follow and like my posts, but because of that, because they like/love my page and posts. Not because they have to.
    I find it quite contradicting that some people who say they’re not about numbers, are, when they’re part of instagram pods etc.
    Sadly, it’s where this community is going. It’s all about numbers that make you ‘successful’.


  • Reply Emma Farley April 7, 2017 at 5:25 pm

    I totally get that. I don’t get involved with pods or certain Facebook groups because I don’t want people leave comments because they have to rather than want to and I don’t feel inspired to leave comments on posts I don’t find interesting. I’d rather have lower genuine engagement.

  • Reply Shireen L. Platt April 7, 2017 at 5:34 pm

    I am with you, sorry but I couldn’t be arse anymore about Instagram. Don’t get me wrong, I love IG and always will because I love pictures in general but I post what and when I want and will comment on what, who and when I want to instead of I have to. It’s boring and causes unnecessary stress. My followers are slowly growing but they are the ones who truly enjoy my page and they don’t unfollow blindly and that’s what I aim for.
    Shireen L. Platt recently posted…How I Layer My Sun Protections for SpringMy Profile

  • Reply Annika April 7, 2017 at 6:17 pm

    I agree with you on this. I was in one pod and the moderator kept posting entire biblical passages and reflections from her blog with a stock photo on IG. What am I supposed to do with that?

    I have pretty much stopped doing the Facebook engagement groups like for likes, commenting and follows on IG and Twitter because it isn’t real engagement. I try to be authentic and only like or follow things I am really interested in. You put in all the work for other people and then they just unfollow. The only ones I do now are posting my latest blog and Pinterest threads.

    1 Year of Blogging Today! 🙂
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  • Reply itsjessiejane April 7, 2017 at 9:45 pm

    I do agree. It’s hard to keep followers because accounts follow you then an hour later they unfollow you. WTF?! I do love Instagram though – I love pictures haha 🙂 x

    ♡ itsjessiejane ♡

  • Reply Nikki-ann April 7, 2017 at 11:50 pm

    I don’t actively promote my Instagram account and I don’t chase followers. I love being able to post whatever I want (whether it fits in a theme of not… I guess the theme is “what I like”) and I don’t keep an eye on followers. It’s much more relaxing 🙂
    Nikki-ann recently posted…An Introduction to Letterpress PrintingMy Profile

  • Reply Tania Michele April 8, 2017 at 2:00 pm

    I’ve found that the pictures I post on my non-blog account get more engagement than the images on the blog one, which are all carefully taken and edited! The non-blog one is just grainy quick snaps and get’s better attention! It’s so fickle, I hate it… Tania Michele xx
    Tania Michele recently posted…2017 Goals Check In!My Profile

  • Reply Kaitlynn Marie April 8, 2017 at 4:31 pm

    I never wanted to do most of the things every suggests for growing your Instagram. I don’t want to post things I don’t care about. And my life has been so hectic lately that my Instagram (and everything else) had fallen by the wayside.

  • Reply Sarah April 11, 2017 at 6:58 pm

    Growing Insta is so bloody hard! I’ve got a comment pod that I enjoy being a part of, but my views are so up and down it makes me dizzy. I post maybe once or twice a day, that’s about it. I’m using it more the play ith photography than anything else. I think it’s good to have a prescence on a platform but I don’t think it helps my blog all that much!

    Sarah 🙂
    Saloca in Wonderland
    Sarah recently posted…CarnLIVal Spring 2017My Profile

  • Reply Lucy April 12, 2017 at 2:19 am

    I’m with you, I loved it when it first started but now I am over it for the same reasons you are. Fickle engagement that isn’t real Lucy x
    Lucy recently posted…May LindstromMy Profile

  • Reply Faye April 12, 2017 at 1:55 pm

    Very interesting post – I totally agree about the spam bots – they are the worst! I just chuckle to myself now when I see someone with 10K + followers has followed me…sure you have hon, I’ll check again tomorrow shall I?!? I’ve just been trying to post better pictures more frequently so I am happy with my Instagram feed, and made sure I’m following people whose photos I genuinely like and want to see. My following is increasing much more organically this way.

    Faye x
    i wish i could wink

  • Reply Paula April 18, 2017 at 10:08 pm

    I’ve largely given up trying to grow my Instagram following… I like to post such a variety of different things, I can’t get on board with a theme and, although I love looking at other people’s pics I don’t have time to employ tactics to get more likes. The one thing I DO do is use plenty of hashtags to get exposure, but that tends to just get me more likes on a particular photo rather than increase my actual followers.
    Paula recently posted…WHEN YOUR NAME IS THREATENED WITH “EXTINCTION” . . .My Profile

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