These are the things most of us know we should do, but often don’t. Why? Because we’re busy, we’re lazy, we’re always looking for a shortcut. But take 5 minutes extra to go through the following steps to improve any blog post instantly:
Make the title stronger.
Make your headlines stronger by making it pique peoples interest. Ask a question, be a bit cheeky or even exaggerate a little. Buzz feed does this well. News papers do this well.
Learn from them.
Related post: How to write irresistible headlines.
Link to previous posts.
This is something that’s so easy to do but not many people do. Link to previous blog posts. This is not only good for getting readers to stay on your site for longer, but interlinking blog posts is great for SEO.
So next time you post about your latest mascara, link to your previous mascara, or other products from that brand.
Add a call to action at the end.
A lot of people won’t engage in your blog post unless you ask them. So ask them a question at the end, invite them to share their experience and views and watch your comments grow.
You could also ask them to follow your blog or sign up to your news letter .
Add headlines and bullet points.
Avoid using blocks of text – you want to make your blog post as easy to read as possible. A lot of people scan read, only taking in the bits of information that they are looking for.
To make it easier, add headlines and bullet points to make it easier for people to read and find what they want within your content.
Add a personal touch.
Blogs are better than other information sources because they’re written by every day people like me and you. What we lack in being a professional journalist, we make up for in personality.
When you write a blog post, always strive to share an experience that you’ve had that goes along with the topic to make it more relatable. Your want your reader to get to know you and your style so they’ll stick around.
Do you have any tips for improving a blog post?