Headlines are probably the most important part of your blog post. Especially if you’re sharing them across social media and hoping for someone to get drawn in and click.
Click bait is often something frowned upon – dramatic titles that promise things that seem impossible, they rarely live up to expectations. If you want to make your headlines dramatic, well your blog post better live up to its big title. Because if you use click bait and it’s just that – click bait that is just a dull post that can’t deliver, your audience will lose trust in you.
When it’s done right, though, it can be wonderful. Click bait for comedy value is fantastic, or if you actually are in love with a product, then feel free to make the most clickiest and baitiest title about.
I’m sure at some point in your life you’ve been on Facebook and seen a headline you just can’t resist. Usually, when you click on those type of sites you’re then brought to an awful web page that is full of adverts and you constantly have to click next, hoping you’re clicking the right button to avoid a popup. I hate these viral websites with a passion as they are just created to get views and make money, but they get people clicking, so there are things we can learn from them.
So what gets us clicking on a headline?
Generally, it’s some incredible claim that we’re dying to discover. How many of you would click on something that says ‘How this women lost 50lbs in a week and you can too’? Even though that claim is unbelievable, you still are dying to know what the trick is.
It needs to be shocking, intriguing or helpful. Helpful on the life changing scale.
I’ve had a browse through my Facebook feed to see some of the words that have popped out in some headlines to click bait articles:
- deeply in love
- most important
- you probably didn’t know
- you won’t believe
- will hate
- 10 most
- don’t want you to know
- everyone is talking about
- 6 secrets to
So the next time you’re trying to write a catchy headline, have a look through your Facebook feed and see what words phrases cause you to click.
Are you a fan of clickbait titles?