One of my most popular blog posts is the 5 reasons I leave your blog and never come back.
Seeing as so many people liked it, I wanted to do another, similar post.
When scrolling through someones blog to see what post I might want to read, there are things that will make me click through and things that will make me scroll right past. I figured it might be useful to see what type of stuck gets me click happy. Of course, this is just my personal preference so feel free to share your thoughts in the comments!
See let’s see why I might skip your blog post.
The title is boring.
It’s really tempting to give your blog posts titles like ‘Naked 3 Palette Review’. After all, it’s a pretty accurate description and is good from a SEO point of view. But for a hooman bean, reading it doesn’t make me want to click on it.
I like titles that are clever, different and give away not too much about the post. Intrigue me, please.
I don’t like the featured image.
The quality of the featured image is an obvious one, but other things that put me off is text in the featured image that looks a bit tacky or using stock photos I’ve seen on dozens of other blogs.
For putting text on an image, picmonkey seems the obvious choice but I always think it looks a bit pants. Like it’s been done in paint on windows 95 or summink. So check out a site like Canva that has loads of templates you can customise.
I can’t tell which is your most recent post.
I’ve mentioned this before and I’ll mention it again. Not being able to find which post is most recent can be a pain in this arse.
This can be hard if the posts are displayed in categories first, or there are sliders/instagram widgets and generally just a bit too much going on.
It can also be hard to tell if the posts are in a grid formate of varying sizes without the date on them.
I love viewing blogs with the newest first, so make this clear!
The same titles seem to circulate blog posts. Those trending type topics and if I’m honest, although I understand why people want to do them, it gets a little boring. It’s fab to get inspired by things like that and I understand it’s not always easy thinking up new ideas, but try to switch it up a little bit so you put your personal touch on your post. Even if you just reword the title.
It feels too formal.
Funny, clever titles are the best. These are the type that get my attention. But if it sounds like the title is from a news paper article, I’ll probably skip it.
Blogs are fun because they can be written by anyone. It’s like the opinions of every day people. I like that to come across in posts. Not an overly formal article that reads more like a text book.