I’ve mentioned before how I get a lot of Tweets, e-mails and DMs that I don’t always have time to answer. Rather than answering each one on their own, I thought I’d make a list of the most common questions I get and give a stab at answering them.
Obviously I’m not expert. I started blogging knowing nothing and just picked things up along the way. I also like to keep up to date with the latest things in blogging, marketing and SEO. Just because I’m geeky like that.
If you have any other questions you would like answering, just shoot me a comment below and I’ll stick it my new FAQ post!
What’s DA mean?
DA stands for domain authority, which is predicts how well a site will rank in search engines on a scale of 1-100, using over 40 different calculations to compare your site with others. Most blogs tend to sit somewhere between 15-38 (from what I can see).
Domain Authority is updated every so often and you can check your DA here and check when it’s going to update next here.
What is domain authority?
What’s a no-follow and do-follow link?
Getting links to you site is important in SEO (search engine optimisation). This is because the more people linking to your content, the higher you will rank in search because it’s one of the many indicators to Google that your site is trustworthy.
There are ways that people try to cheat the system, this can be things like buying do-follow links from bloggers or reviewing a product and linking back to the product page. A way to get around this is to use a no-follow link. This means that Google will not count this link when calculating search results.
There’s a lot of confusion still around when you should use do-follow and no-follow links. Generally, if you’re writing about a product off your own back that you’ve bought, or linking to other bloggers or an article, you probably want to use a do-follow link.
If you’ve received something in compensation for writing a post, either cash or product, then it’s best practice to make the link no-follow.
Please note that most SEO companies will only pay for do-follow links. This is known as black hat SEO as Google wants links to be organic, not paid for which cheats the system. You can get penalised for this and get your site removed from Google. Google is not law though, so it’s up to you if you want to take that chance
I’ve been contacted by a brand to promote their campaign, should I ask for payment?
This depends on a few things. How much experience do you have? How many page views do you get? How high is your DA? How engaged are your audience? How good are your social media stats? Are they offering something else?
In my experiences, and amongst the bloggers I know as friends, it’s very rare to get paid if you are being sent a product or something in exchange. Also if the initial e-mail suggests that they will promote your post over their social media, that’s probably what they are offering you in exchange.
If you’re a newer blogger, you might consider doing it as a way to network and get some experience of working with brands.
If you’re not, then if the post is still a good fit and good content from your blog, then sometimes it can be worth doing – especially if you’re struggling for ideas!
It doesn’t hurt to ask for payment, but unless they are clear about it in their initial email, it’s usually a no! I would just make sure you have an established blog first, because if they are paying you, they’re going to want results.
Should I move from Blogger to Self-Hosted WordPress?
I think YES. I’m pro-Wordpress and I always prefer how WordPress themes look compared with Blogger ones. You can customise it much more than blogger due to all the plugins you can get. I wish I had moved to WordPress sooner!
If you’re thinking of Blogging for the long haul, then I think you should change. Though there are many very successful bloggers that use Blogger as their platform, I’m not a fan.
How do you make graphics in your post?
I use a really handy website called Canva, which has loads of pre-made templates that you can edit and customers then download. I also sometimes use photoshop and picmonkey, that’s mainly to edit photos, not create graphics.