Should you be creating content that’s shareable/relatable?

sharable

When I was invited to speak on a panel in London over the weekend about blogging, Sarah sent us four topics that would be covered during the talk.

In order to ensure I was fully clued up, I wrote posts about each of the topic on the train down to London and decided to create a mini-series of blog posts to help you take your blog to the next level.

The posts are:

Should you be creating sharable content?

Creating sharable content seems to be something that’s a bit of a hot topic now.

With the rise of social media and websites such as Buzzfeed, it’s become increasingly obvious that one of the quickest ways to get the most traffic and exposure is to create a post that is shared by others.

Should you follow the trend?

The problem is, people like reading blogs because they’re more personal than a magazine article. They’re by every day people who have every day experiences that we can all relate to.

If you follow the latest blogging trends to increase you page views and audience, you run the risk of losing your authenticity. You may even find yourself writing about things that you don’t really care much about – which can be seen as a massive faux-pas in the blogging community.

You hear a lot phrases such as ‘if you’re not passionate about something, it shows through your writing’.

I actually disagree with this statement. I think that if you’re decent at writing, you can probably rock most topics.

I think the risk comes in straying too far away from your regular blog topics. You need to make it work for you and it needs to be the type of content that makes your readers want to come back for more.

Let’s have a look at how we can make our content sharable and relatable.

What makes content sharable and relatable?

For me, there are a few things that makes content sharable or relatable:

  • If find myself nodding ‘yes’ as I’ve had similar experiences.
  • It’s truthful and raw – something I wouldn’t feel brave enough to talk about myself but something I’ve felt or done in the past.
  • I’ve learnt something from it.
  • It’s funny.
  • It’s clever.
  • It’s easy to read.
  • It’s well formatted – has headings, bullet points, pictures.
  • There’s a way to easily share it using social media buttons.
  • It’s unique.

How can you make your content sharable?

Your aim is to make a topic similar to what you would usually talk about into a post that’s sharable.

A good starting point might be to re-write some of your most popular posts – adding a bit more information and making them sharable and relatable using the ideas I’ve spoke about in the previous post.

A few ideas I’ve come up with in the past that I’ve enjoyed working are:

And with that, I’m going to direct you to a post I’ve already wrote if you want more detail around how to write sharable content: How to write blog posts that people want to share.

Do you think bloggers should be creating content that’s sharable?

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11 Comments

  1. June 4, 2015 / 10:44 am

    I think we all would like to have our posts shared, but I wouldn’t write a post with sharing in mind. I write what I like and some of my readers will share the things they like 🙂
    Anca recently posted…3 Hidden places in LiverpoolMy Profile

  2. Jackie Harrison
    June 4, 2015 / 11:33 am

    Great topic and very truthful.

  3. June 4, 2015 / 1:57 pm

    I don’t think we should be particularly trying to find content that is shareable to write about. I think we should be writing it in a way that makes it shareable content. So rather than for example saying, I wore this outfit this weekend write it so it’s two ways to style ___’ It will be exactly the same content but marketed slightly differently making it more attractive to read and ultimately more shareable.
    Victoria xx thdaisyjaynes.com

  4. June 4, 2015 / 5:14 pm

    These are great tip!!! I could for sure apply some of these to my posts!
    Melanie @ meandmr.com
    Melanie recently posted…Austin Packing GuideMy Profile

  5. Dannie
    June 4, 2015 / 7:45 pm

    I was actually thinking about this the other day. It is such an easy way to gain traffic, but does it convert into readers? Should you just leave it to Buzzfeed?

    I’m more likely to share a post if I like it, it’s relatable, it’s funny or if I want to support the blogger and help give them a bit of a boost.

    Dannie x
    http://www.famousinjapan.co.uk

  6. June 6, 2015 / 11:30 am

    Great tips, creating shareable content is about engaging with other bloggers and creating interesting content Lucy x
    Lucy recently posted…J.M. Barrie’s Peter PanMy Profile

  7. June 6, 2015 / 7:56 pm

    I really need to work on a lot of this more. I’m brining bad hardcore blogging Sundays and I’m getting back in the game big time! I’m going to make myself a little check-list and go through every post with it, no more submitting posts that are missing vital points off the list!

    Sarah 🙂
    Saloca in Wonderland
    Sarah recently posted…Money saving tips for SummerMy Profile

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