Posted on May 7, 2015

What is Domain Authority?

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what is domain authority

Since Google announced that it”s probably not going to update PageRank again, there’s been a bit of a buzz around how to measure a website.

In the blogging community, the change can be seen in blogger opportunities and working with brands. Before, you might have been required to have a PR of 3 or above, for example, to work on a project with a brand. Now, you often see people asking for Domain Authority (DA) instead.

I’ve been seeing a lot of bloggers asking what DA is and what’s a good DA. So I thought I’d write a post about it to simply explain it.

what's domain authority

What is Domain Authority?

DA is basically a score between 0-100 to rank how high a site will rank in search engines. It uses different signals to measure the strength of a website.

It uses signals similar to PR, like bank links and domain age.

It’s important to know that you need to have your own domain to measure it. If you have a blogger URL, like, for example, it will show the DA for blogger instead.

What’s a good Domain Authority?

A question that often arises is what DA is good.

It’s not an easy question to answer as it depends on what type of site you have and how popular your niche is.

It’s one of those questions you can’t ever find the real answer to. Most opportunities I’ve seen ask for a DA of 25+. I’ve never seen anything higher than 30 and less than 20. That’s for opportunities within the lifestyle/beauty/fitness niche.

You probably won’t get asked your DA often, that’s because it’s easy to check the DA of a page and there’s even a toolbar that will give you that information as you browse the internet, so PR’s don’t have to ask to get that information.

It’s worth knowing that the DA of my fitness blog was 11 until recently, but I still got approached by brands. DA is just one of the many things that PRs and brands will look at. Signs of interaction such as comments, social media activity and quality of your posts are also important and I tend to work on those things.

There are things you can do to increase you DA, but it will happen naturally as your blog grows in age, views and has more content.

It’s a good thing to know about, but not something to worry about too much!

You can check your DA here.



  • Reply Candice May 7, 2015 at 8:19 am

    Oh my I had no idea what DA even means – thanks for letting me know


  • Reply Katy May 7, 2015 at 9:44 am

    Really helpful post Corinne!! 🙂 good poin on the mention about blogger. I’ve seen a few people thinking they have a DA of 93 which obviously isn’t correct, so it’s good to know why! xx

    Little Miss Katy | UK Lifestyle Blog
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    • Reply Laura May 8, 2015 at 2:01 am

      If you have a domain like then you will have a domain of 70 something (for example) as its the domain that is analysed rather than the subdomain. Sorry to weigh in!!
      Laura recently posted…Spa Day in Rancho ValenciaMy Profile

  • Reply Allure Obsessed May 7, 2015 at 9:51 am

    Great post! It’s such an important thing to know! xo

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  • Reply Liakada Travel May 7, 2015 at 11:21 am

    I had no idea about this at all! Thanks so much for sharing, I have still so much to learn in the blogging world!

    Ash | Liakada Travel
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  • Reply Alissa May 7, 2015 at 11:31 am

    Thanks for this Corinne. I have no idea what those are before I read your posts. Gonna check mine now 🙂
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  • Reply Jackie Harrison May 7, 2015 at 11:40 am

    I really do not emphasize in any of these amount of follower, amount of comment, view, DA etc and the blog do just find and I do get approach my so many companies I technically turn down so many I just notice that some are not what they are if you do research. Also everyone should enjoy without having these worries and their viewers will grow and their blog will be known. Great topic doll.

  • Reply Chiara May 7, 2015 at 1:18 pm

    I had no idea what this was, thanks for posting! Off to check my DA now x
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  • Reply enrica May 7, 2015 at 1:55 pm

    really nice post! 🙂
    enrica recently posted…GIVEAWAY SUNGLASSES CARRERAMy Profile

  • Reply Lady parisienne May 7, 2015 at 2:02 pm

    Thanks for this, I’m so bad when it comes to internet stuff!

  • Reply Melanie May 7, 2015 at 2:44 pm

    I just found out about this a couple of months ago! So good to know!
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  • Reply Karen May 7, 2015 at 3:09 pm

    This is such a useful post as I’ve seen a few people ask about DA on Twitter – I’ll know to direct them to this post if I see any more 🙂



  • Reply Suze The Luxury Columnist May 7, 2015 at 4:29 pm

    Very interesting, Corinne – Moz appears to have recently updated most peoples’ PA too and I was quite pleasantly surprised!
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  • Reply Oksana May 7, 2015 at 7:57 pm

    Such inresting and really helpful post for me! Thanks for sharing this Corinne))
    Oksana recently posted…Отзыв: Процедуры омоложения кожи – коктейли для мезороллеров из серии W (от морщин).My Profile

  • Reply anna busby May 7, 2015 at 8:44 pm

    Do you have a post on how to increase Da I would love to see that ! Great post tho !
    anna busby recently posted…Kids, tears and tantrumsMy Profile

  • Reply Georgiana May 7, 2015 at 8:52 pm

    Such a useful post, I had no idea about this.I finally got the courage and bought my own domain, seems more mature now. I am afraid a lot of my old readers will be cnfused, but it felt like a step I needed to do and it`s better late than never.
    Georgiana recently posted…Blog changes: new URL, own domain!My Profile

  • Reply Naville May 7, 2015 at 9:31 pm

    great post! very helpful

    the foundation is ok, it has tiny reflecting particles that are not that great for oily skin but if you can find it in the clearance section in boots, it’s just £2 so worth a try


    Inspirations Have I None
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  • Reply Gingi May 7, 2015 at 10:32 pm

    Cool info! I had no idea! <3 –
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  • Reply Lucy May 7, 2015 at 10:35 pm

    As always the fountain of knowledge a interesting post and you have made this accessible to all thanks Lucy x
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  • Reply libys11 May 8, 2015 at 1:10 am

    i’ve been thinking of changing my site to get my own domain, let’s see what happens! 😀

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  • Reply Laura May 8, 2015 at 2:02 am

    Its interesting the different tools brands and agencies use to assess bloggers, but in my experience domain authority is a standard one. Its also one that is really hard to improve and there is no quick fix.
    Laura recently posted…Spa Day in Rancho ValenciaMy Profile

  • Reply Akaleistar May 8, 2015 at 3:37 am

    So interesting! I’m off to check out my blog’s DA…
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  • Reply whitney May 8, 2015 at 4:10 am

    I had no idea about this and checked it! Will keep it in mind in the future 😀

  • Reply Ree May 8, 2015 at 8:26 am

    I needed this, as I just checked my DA right before I saw your post and couldn’t explain to my husband exactly what it means .. hah

    Thanks for the post!
    Ree xx
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  • Reply India May 9, 2015 at 6:47 am

    I was really sad when the update for DA happened the other day as mine stayed the same. Better than going down I guess!

    India | Touchscreens & Beautyqueens
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