Since Google announced that it”s probably not going to update PageRank again, there’s been a bit of a buzz around how to measure a website.
In the blogging community, the change can be seen in blogger opportunities and working with brands. Before, you might have been required to have a PR of 3 or above, for example, to work on a project with a brand. Now, you often see people asking for Domain Authority (DA) instead.
I’ve been seeing a lot of bloggers asking what DA is and what’s a good DA. So I thought I’d write a post about it to simply explain it.
What is Domain Authority?
DA is basically a score between 0-100 to rank how high a site will rank in search engines. It uses different signals to measure the strength of a website.
It uses signals similar to PR, like bank links and domain age.
It’s important to know that you need to have your own domain to measure it. If you have a blogger URL, like http://blogname.blogspot.com, for example, it will show the DA for blogger instead.
What’s a good Domain Authority?
A question that often arises is what DA is good.
It’s not an easy question to answer as it depends on what type of site you have and how popular your niche is.
It’s one of those questions you can’t ever find the real answer to. Most opportunities I’ve seen ask for a DA of 25+. I’ve never seen anything higher than 30 and less than 20. That’s for opportunities within the lifestyle/beauty/fitness niche.
You probably won’t get asked your DA often, that’s because it’s easy to check the DA of a page and there’s even a toolbar that will give you that information as you browse the internet, so PR’s don’t have to ask to get that information.
It’s worth knowing that the DA of my fitness blog was 11 until recently, but I still got approached by brands. DA is just one of the many things that PRs and brands will look at. Signs of interaction such as comments, social media activity and quality of your posts are also important and I tend to work on those things.
There are things you can do to increase you DA, but it will happen naturally as your blog grows in age, views and has more content.
It’s a good thing to know about, but not something to worry about too much!
You can check your DA here.