By sponsored posts, I’m talking about any projects you are working on with a brand. Whether it is a post in exchange for cash, reviewing a product or another type of incentive, here’s how to approach sponsored posts in the most efficient way to keep both you and the PR happy.
Top Tips on How to Write a Sponsored Posts
1. Don’t accept posts outside of your blogs niche.
It will stand out like a sore thumb if you suddenly write about something that isn’t within your usual interests or what you post about.
It might be temping to accept for something free, but you’re probably not likely to even use the free product!
2. Don’t accept too many at once.
You don’t want every post to be sponsored as you don’t want to be stressing out about when you’re going to have the chance to write and post all these reviews!
I make sure I have a simple list of pending projects, starting from when I’ve agreed to do the post and ending when I’ve published it so I can keep a track of how many I’ve got going on at once.
3. Plan ahead so you know when you are going to post what.
I don’t know how many times I’ve mentioned planning posts and scheduling them on this blog. But it’s probably the best piece of advice I’ve ever gotten and could ever give.
As soon as an item has arrived, or as soon as I’ve agreed to a sponsored post, I’ll put into my editorial calendar when I am going to publish the post – ensuring I have the time to take photos, write and edit.
4. Keep the PR updated
If the post doesn’t rely on you getting a product to review, you can agree a publish date from the get go. If you’re reviewing a product, then I like to e-mail the PR when it as arrived to let them know when I am going to publish it to keep them in the loop.
5. Aim to have it up within 2 weeks.
I aim for within 7 days after the product has hit my doorstep. I like to think that as soon as you agree to work with a brand, it’s an unspoken contract and it’s very important to keep up your side of the deal as well as be professional.
Even if you aren’t being paid to write about the product, most PRs will be under some sort of pressure for results or have KPIs to hit!
6. If it doesn’t seem right and leave you feeling a bit icky, then refuse it.
I’ve accepted icky feeling posts before when I was new to blogging, I probably would have accepted almost anything.
Some companies will try to rip you off by using your naivety to benefit more than you will gain.
Read this post for more information: When to say NO to sponsored posts.
7. Remember to disclose it’s sponsored.
You don’t, by law, have to disclose when you’ve been sent a product to review. You do, however, have to disclosed if there’s been an exchange in cash.
Either way, it’s a good idea to let your audience know as many people might feel you’re not being honest with them if you don’t. Even if the fact that the product has been gifted to you has not influenced you in anyway, you want to keep that sense of honestly and trust with your readers.
8. It’s good to be professional, but try not to be overly formal.
It’s a blog, not a magazine. Let your personality shine through. It can be tempting to want to write a very matter of fact article about the product in question.
Just be yourself, write how you speak or how you write every other post and have fun with it!
What are your top tips when writing sponsored posts?