When I write a blog post, I don’t just write it then publish it. There is a process I go through after writing it, sort of a checklist.
I thought it a great idea to put this into an actual checklist for both my own use, and yours – as I tend to have this checklist more in my head than in physical form – as I’m often distracted by those stupid auto-play videos on Facebook that I sometimes forget a few steps. Stupid Facebook.
1. Proof read out loud.
This is to ensure I have no spelling or grammar mistakes. I like to read it allowed because I find it really highlights any sentences that might not flow so well. Then I can change the sentence structure to make it sound less complicated.
2. Link back to a previous post.
I like to link back to at least one previous post in each article I write. This helps readers stay on my blog a little longer, increases bound rate and is also good for the old SEO!
3. Include ALT tags in images.
Giving any images alt tags is a great way to improve SEO. It increases keyword density and also ensures your images show up in Google image search.
Don’t know how to edit you ALT tag? See this post: SEO for bloggers part 2.
4. Ensure the title is interesting.
Try to make the title of your post as interesting and catchy is as possible to get people to ready it.
The post title is usually one of the last things I decide, as often it comes about as I write the post.
5. Edit the URL
Ensure you edit the URL to the post title, or so it includes any keywords you are wanting to optimise your post for.
Unsure of how to edit your URL? See this post: SEO for bloggers part 1.
6. Ask a question.
Ask a question at the end of each post. This is a great way to encourage conversation on your blog and gives readers a reason to comment.
7. View Preview and Re-Read.
I like to preview the post at various times through my writing process, but when it’s finished I liked to preview it for a final time and then proof read again. You can guarantee some spelling errors have slipped through my original proof read!
8. Schedule the post.
The final step to my checklist is to schedule the post to the right day and time. I always schedule a week or so in advance so then I don’t have to worry about rushing things if something crops up! It’s good to have a safety net as life can be unpredictable!
What process do you go through after writing a blog post?