The 18th #socialbloggers chat on Saturday evening was around writing a blog pitch.
You might want to write a blog pitch for several different circumstances. For example:
Replying to a request for bloggers you’ve seen on Twitter.
Applying for a campaign you’ve seen advertised online.
Contacting a brand to ask for products to review or sponsorship.
Requesting to host a giveaway on your blog.
Contacting a blogger asking to guest post on their blog, or inviting them to guest post on yours.
Any other reason you may want to collaborating with a brand or blogger.
What gets in the way of approaching PRs?
It’s pretty obvious from this chat, and other chats (now I’m thinking about French cats :/) that the two main reasons bloggers are scared to apply for opportunities or reach out and request items are two reasons:
They think their blog is not big enough.
They are scared of rejection.
These are pretty valid fears! We all go through them and we all have self doubts in many aspects of our life. They’ll always be bloggers bigger than you and they’ll always be bloggers smaller than you. You’ll also probably always feel like you want to improve in some way, which is healthy and normal. Blogging is a constant process of growing and learning. Nobody ever says ‘right, I’ve got 500 now, that was my goal and I’m done’. You raise your goals and try to achieve them.
Oh look, Corinne went off topic again.
My point is that I’ve seen bloggers review items with very different stats. I started reviewing items when I had around 250 blog followers. I find that interaction on social media and comments is a very important factor as it really gives a sense of how engaging your blog is. Also the quality of your content.
I know I’d prefer to give my product to a blogger with 200 followers but 40 comments on each post, than one with 2000 followers but no more than 10 comments on each post.
In terms of rejection, I’ve never heard of a blogger get a nasty reply. I think the majority get ignored or a simple ‘sorry but we have no items to review at the moment’ type of post.
Don’t mistake this for me saying that you should go around asking for free things for the sake of it. You need to add true value to the brand and I find having an idea already that you can talk about in your pitch helps – for example, if you’re doing a project on finding the best high street mascara by reviewing some in a series, you may want to ask for a mascara so you can include it in your project.
I drafted a blog post while I was on the plane to Florida last month about how to write a blog pitch, including what I send across and some do’s and don’t.