- You need to be professional while communicating with PRs and brands.
- You need to keep to timescales.
- You need to keep them updated on the delivery/post progress.
- You need to follow through.
Some people simply do not want that kind of responsibility, and it can be stressful trying to plan when you are going to post certain things.
- Given a great review for free, because I loved the website or brand and wanted to share it. Example.
- Given great reviews of a product I’ve been given for free, because I found the items worked well. Example.
- Reviewed a product I liked, just because. Example.
- Given bad reviews to products I’ve been given as I don’t recommend them. Example.
- Given a mixed reviews of my experience with a website after getting free items. Example.
- Joined in collaborative posts with no payment or incentive, because I thought it was good content for my blog. Example.
Should you get paid when you are asked to write a post about a product or website?
We do not have any budget for blog advertising. We have never had to pay any charges for bloggers to feature our news stories in the past.
Why you should get paid for your blog posts:
- You are spending your time promoting something. How valuable is your time?
- Do not underestimate the time it takes to research, write, edit and proofread a post.
- You are sending your traffic to a website or promoting a product.
- You are using the trust you have built up with your audience to influence their decisions.
- Most of these companies will spend a lot on magazine, TV, newspapers and other advertising, why should blogs be any different.
- The person you are communicating with is probably getting paid to get you to promote something, why shouldn’t you?
When you should consider not being paid for your blog posts:
- If you are new to blogging, or do not have much experience in working with companies. Accepting posts like this for no payment is a way to build up both contacts and build a portfolio for you to show your experience in the future.
- If you are struggling to find content for your blog, but want to be more active.
- If it is a product or brand you truly love and endorse, or find the pitch enjoyable and just a bit of fun.
- If it is something that will be of benefit to your readers.
- If it is something that will help promote a charity or good cause.
- If you are getting an item to review for free.
- If you you get other benefits, such as your post featured on the companies website that would bring you traffic.
- A new brand that you feel could benefit from or want to promote.
- A new small or local brand/site you feel you want to promote.
How to bring up the money question:
- Can I ask what your budget is for this?
- I usually charge x amount for this type of post.
- Can I ask what the incentive is for me or my readers if I was to promote this on my website?
What to charge:
The Bottom Line:
Other blogging tips that may help you: