#socialbloggers 13 – Understanding Google PageRank
Our 13th #socialbloggers chat was Saturday and we discussed Google PageRank. I was surprised to discover that a lot of bloggers didn’t understand PR (pagerank), some had never heard of it before. I promised everyone a post in which I would explain PR in a simple, easy to understand why.
What is Google PageRank?
Google PageRank is a rating system that Google uses to determine the order in which webpages appear on Google.
It ranges from 0 to 10. 0 being the lowest and 10 is the highest.
The number of links pointing to your website is the biggest influence of page rank. Not only the number of links, but the quality of them (coming from high ranking websites). Think of it as a voting system, with each link to your website a vote.
What’s the difference between being unranked and PR0?
If you blog is unranked, it simply means that it has not been evaluated and given a page rank by Google yet. This is most likely because your blog is new. Once your blog has been indexed and ranked by Google, it may give you a 0 if you do not meet the criteria to rank 1 or higher. This is better than being unranked because it indicates that Googles knows about your web presence.
One thing to understand, though, is that Google does not update PageRank very often. The last time it was updated was 6th December 2013, the time before that was February 4th 2013. Before that was 7th November 2012, 2nd August 2012, 2nd May 2012 and 7th February 2012. Nobody knows when the next update will be. It could be next week, it could be in 3 months.
After the next update, if your page goes from up a rank or two, it does not mean your traffic will suddenly increase. Your page may be unranked according to PR checkers, yet if it meets the criteria of a PR2, for example. it will already but acting as a PR2 website in regards to the order it’s shown in search queries. So you may already have a higher Google PageRank than you think, but you will not know your PR until the next update.
Why do you want a higher PageRank?
You want a higher Page Rank because it means your pages will show up higher when somebody searches Google for something you have blogged about. I’m going to use this very simple example:
Somebody searches ‘Naked 3 palette review’. There are only two webpages on the whole internet that match the term ‘Naked 3 palette review’. Your blog, which is a PR1, and Ashley’s blog, which is a PR3. Ashley’s review post will be the first link the show on Google search and yours will be second.
People are more likely to click Ashley’s because her’s is at the top, it’s at the top because the PR is higher. Generally the top 3 search results are the most popular.
Of course, there is a lot more to it that that – but that is the simplest way to explain it. There will be thousands of results for ‘Naked 3 palette review’ and google will take much more into consideration, such as the title, subtitles, headings, how many times the keywords and related words are in on the page, how much traffic the page has, how many times the page has been searched. To improve your results on search engines, you need to understand SEO (search engine optimisation). I do have a post on SEO for you to read if you are confused.
I’ll be posting how to increase your PageRank soon and you can check what your current PR is here.
For now, let’s take a look at the chat:
Q1 : What’s your understanding of Page Rank, is it important?
@NoorsLense my understanding is it’s the value google gives you in order to prioritise search results #socialbloggers
— Corinne (@bloggerforums) April 26, 2014
@NoorsLense Basically how google ranks your blog among the sea of other blogs based on important and prominence. #socialbloggers
— Somdyuti Datta Ray (@hellodyuti) April 26, 2014
What are you thoughts and feelings around Google PageRank? If you have any questions, please ask them below and I’ll try to answer them in my next post. Don’t forget to answer my giveaway by clicking the image below: