Hi all, I can’t believe this was the 12th #socialbloggers! This last chat was focused all around advertising. Both selling and buying. There are so many things to consider and question when entering into this side of blogging, feel free to have a read of my thoughts, then the twitter chat under. Leave any questions or comments you may have below. I’d love to hear your thoughts!
Are buying adverts on blogs worth it?
One thing that is important to remember, is that if you advertise your button on another blog, your views are not going to skyrocket over night. Think about how often you click on adverts – it’s probably not going to be a lot.
Don’t let this put you off – now think of your mindset when you do click on adverts. You are probably more open to reading, commenting and engaging in that blog, right? This is the point.
You are not buying advert space to get 1000 page views. You are buying advert space to get a few targeted views, from people that have an interest in your niche and are more likely to subscribe. 10 new followers who visit your blog a few times a week and engage with you are more important than 1000 hits that click off your blog straight away, increasing nothing but your bounce rate. Wankers.
Pick a niche similar to yours, make your blog button attractive and inviting. Don’t expect miracles.
How to get people to advertise on your blog.
I feel like a bit of a dick answering this question, because I am totally naff at getting people to advertise on my blog. I know how to get people to advertise, but I just don’t do it. I am too busy promoting my forums, my blog posts, writing reviews, tweeting, full time jobbing, cycling, running, showering, texting, eating and drinking to promote my advert space on top of that. I need an assistant, seriously. But you know what, sometimes just having a page at the top of your blog does not cut it. I have seen so many people with smaller blogs than me sell more adverts than me. Here is how:
Offer a package, such as shout outs on your twitter and Facebook page throughout the month, an introduction in one of your blog posts to your sponsor, or an individual post every month introducing your sponsors.
Tweet and use social media to tell people you are offering advert space on your blog.
Swap adverts with other bloggers so you appear in demand.
Use these advert swaps to get information off the bloggers you are swapping with, such as how many hits they are getting from you so you can be honest with future advertisers.
Offer a media pack, either stats on your advertising page, or by request.
Start cheap and increase as you are more in demand.
Offer to make a button if the blogger is not sure how to make one.
Be clear about the size of the advert and it’s duration.
When to start advertising on your blog.
This is one of those questions I bloody hate. Actually, it’s the answer I hate, I love the question. It’s one of those that NOBODY has an answer for. Just tell me the answer already, goddamn it. Don’t tell me it depends and everyone is different or whatever works for you. I feel like the most popular questions people ask regarding successful blogging, or how to make money blogging, end up with those types of answers. Just gimme the facts, dawg, don’t tell me I should just ‘write for with passion and the readers will come’. We all know that there are so many blogs out there, it’s a lot more difficult than that in 2014.
Therefore, I have a call for action:
If you have sold adverting space on your blog, please comment with your:
Number of followers you had when you sold your first advert.
How much the advert cost/how long it ran for.
How many page views you had per month.
How long you had been blogging for.
Any other relevant information.
I will edit the information here, so everyone can see the FACTS and make their decisions from there. I will start.
I had around 500 GFC followers and 400 bloglovin followers when I sold my first advert. I sold it for 10USD and it ran for 1 month. At the time, I was getting around 10k impressions a month and had been blogging for around a year.
I really hope some of you answer so I can get some useful facts to others, if you do not want to give this information publicly, you can always contact me privately and I will not include your name or blog.
Ok, on to the twitter chat and questions:
Q1: Do you sell ad space on your blog? Is it successful?